LocalRanks Pro
Free GBP Audit

Check your Google
Business Profile score

Results in under 60 seconds. No sign-up needed.

No account needed Instant results 100% free

How the free Google Business Profile audit works

Enter a business name and LocalRanks Pro scans its public Google Business Profile in under a minute. You get a 0–100 health score, an A–F grade and a prioritised list of fixes. The score weighs NAP consistency (20%), reviews (20%), photos (20%), website (15%), categories (15%) and posts and activity (10%). It's free, and you don't need to sign up or connect Google.

How the 0–100 score is calculated

AreaWeightWhat we check
NAP consistency20%Business name, address, phone, website and booking link present and consistent.
Reviews20%Star rating, number of reviews and how often the owner replies.
Photos20%Number and variety of photos on the profile.
Website15%A working website linked from the profile.
Categories15%A relevant primary category plus secondary categories and attributes.
Posts & activity10%Recent posts, opening hours and other signs the profile is maintained.

Grades: A is 90–100, B is 80–89, C is 65–79, D is 50–64 and F is below 50. The full report adds an AI summary, strengths and weaknesses, and a 30-day action plan.

Frequently asked questions

Is the Google Business Profile audit really free?

Yes. Anyone can run up to 5 audits a month on the Free plan without a credit card. Paid plans raise the limit to 30 audits a month.

Do I need to connect my Google account to run an audit?

No. The audit uses publicly available Google data. Connecting your profile is optional and adds private data such as impressions, calls and search keywords.

How is the Google Business Profile score calculated?

The 0–100 score weighs six areas: NAP consistency 20%, reviews 20%, photos 20%, website 15%, categories 15%, and posts and activity 10%. Each area is scored from the signals found on the profile.

Can I audit a competitor's Google Business Profile?

You can audit any business that has a public Google Business Profile, which makes it useful for benchmarking competitors or prospects.

Want more than a one-off check? See all features, including review requests, geo-grid rank tracking and ChatGPT visibility tracking.