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Audit report

Downtown Coffee House

Operational
123 Main St, Austin, TX 78701 Coffee shop https://downtowncoffeehouse.com $$

Google editorial summaryA cozy neighborhood coffee shop serving specialty roasts, pastries, and light bites in the heart of downtown Austin.

Audited Jul 22, 2026
30 signals scanned
0
/ 100 · GMB SCORE
CGRADE
72
Health summary

This profile is needs work

Downtown Coffee House has strong local brand awareness with a solid 4.3-star rating and 156 reviews, but is leaving significant ranking potential untapped. The profile lacks posts, has minimal photo coverage, and virtually no owner responses to reviews — all signals Google weighs heavily in local pack rankings.

Profile Completeness

10 of 12 verifiable fields complete

83%
✓Business Name
✓Address
✓Phone Number
✓Website
✓Business Description
✗Booking URL
✗Photos
✓Opening Hours
✓Primary Category
✓Secondary Categories
✓Attributes
✓Price Range

Score breakdown by category

Good Needs work Critical
NAP consistency
Name, address & phone across directories.
85
Reviews & ratings
Review count, rating, and owner reply rate.
75
Photos & media
Number and recency of profile photos.
60
Website & landing
Website presence, speed, and local schema.
70
Categories & services
Category type could not be detected via Google Places API.
80
Posts & activity
Post count & recency require Google Business Profile connection.
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—

Performance Analytics

Profile Health Radar

How each category compares to the 100-point ideal

How You Compare

Your profile vs. market average and top 10% performers

Benchmark Comparison

Your score vs. local market average and top performers

Review Rating Analysis

Your rating vs. city & industry benchmarks

Top Reviews
SSarah M.

Best espresso in Austin! The oat milk latte is incredible and the staff always remember my order.

JJames R.

Great atmosphere for working remotely. WiFi is fast and there are plenty of outlets. Gets busy on weekends though.

LLisa T.

The pour-over selection here is unmatched. Staff is knowledgeable and passionate about coffee.

Signal Overview

30 signals scanned across 6 categories

Passing18
Attention7
Critical5
Health rate60%

Score Breakdown Summary

0
out of 100
C
NAP
85
Reviews
75
Photos
60
Website
70
Categories
80
Posts
0
19
Passing
8
Attention
3
Critical
Fix 2 issues to potentially reach 83/100

Business Profile Details

Categories
Coffee shopCaféEspresso barSpecialty food shop
Attributes
Dine-inTakeoutOutdoor seatingwifigood for working
Price Range
$$$$$$$$$$
Owner-set Attributes
Wi-Fi, parking, outdoor seating, accessibility options, and more — set directly in GBP
Free Wi-FiParkingOutdoor seatingPet-friendlyWheelchairLGBTQ+ friendly🔒 Connect GMB to see all
Owner-set GBP Category
Primary category+ up to 9 additional categories🔒 Connect GMB

Review Insights

Top reviews and engagement metrics

4.3★
Avg Rating
156
Total Reviews
12%
Reply Rate
Jul 2026
Most Recent
S
Sarah M.
3 days ago
No reply

Best espresso in Austin! The oat milk latte is incredible and the staff always remember my order.

J
James R.
1 week ago
No reply

Great atmosphere for working remotely. WiFi is fast and there are plenty of outlets. Gets busy on weekends though.

L
Lisa T.
2 weeks ago
No reply

The pour-over selection here is unmatched. Staff is knowledgeable and passionate about coffee.

M
Mike K.
3 weeks ago
No reply

Good coffee but the line is always super long. Maybe hire more staff during morning rush?

A
Anna P.
1 month ago
No reply

My favorite spot in the city. The avocado toast is amazing and the vibes are immaculate.

Full Review History & Reply Management
All reviews (not just top 5), reply rate tracking, and AI-generated reply suggestions
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Full review list (all-time)
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Owner reply capability
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AI reply suggestions
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Review sentiment analysis
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GBP-Connected Data

Requires GBP connection

The fields below can only be read directly from your Google Business Profile account. Connect GBP to see the real data Google uses to rank your listing.

Business Information
Owner-written Description
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GBP Verification Status
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GBP Primary Category
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Additional GBP Categories
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Special / Holiday Hours
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Service Area
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Business Opening Date
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Additional Phone Numbers
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Media & Activity
Logo Photo
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Cover Photo
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Full Photo Library (categorised)
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Google Posts (full history)
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Full Review History + Replies
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Pending Edits
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Duplicate Listing Flag
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Performance Metrics
Impressions, clicks, calls, and conversions — last 30 days, GBP Performance API
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—
Maps Impressions
Views on Google Maps
—
Search Impressions
Views on Search
—
Website Clicks
Click-throughs to site
—
Phone Calls
Call button clicks
—
Direction Requests
Get directions clicks
—
Bookings
Reserve with Google

AI Insights

Strengths
  • Strong average rating of 4.3 across 156 reviews shows genuine customer satisfaction
  • Multiple secondary categories correctly reflect the business offering
  • Verified GBP listing with accurate NAP information and website link
  • Good set of business attributes (dine-in, outdoor seating, WiFi) are filled in
Opportunities
  • Zero Google Posts in the last 30 days — regular posting boosts local search visibility significantly
  • Only 12% review reply rate — responding to reviews is a major trust and ranking signal
  • Low photo count (8 photos) compared to competitors; new photos signal an active, engaged business
  • No booking or reservation link configured despite the venue being suitable for such features

30-Day Action Plan

AI-generated roadmap based on your audit results

**Week 1:** Set up a Google Post schedule — create templates for daily specials, seasonal drinks, and events. Post 3 times this week to get started. **Week 2:** Review reply blitz — respond to every unanswered review. Write a template for positive reviews and personalized responses for negative ones. **Week 3:** Photo shoot — hire a local photographer or use your phone to capture 20–30 new high-quality images of your space, drinks, and team. **Week 4:** Review campaign — add a "Leave us a review" card to receipts and train staff to gently mention it to happy customers.

Your prioritized fix list

Unlocked
HighPosts
Start posting weekly Google Posts
Add at least one post per week featuring specials, events, or seasonal drinks. Google rewards active profiles with higher local rankings.
HighReviews
Reply to all reviews within 48 hours
Respond professionally to both positive and negative reviews. Aim for 80%+ reply rate. This is a direct ranking factor and builds customer trust.
HighPhotos
Upload 20+ high-quality photos
Add interior, exterior, food/drink, and staff photos. Profiles with 100+ photos get significantly more views and clicks.
MediumProfile
Add a booking or reservation link
Even for a coffee shop, adding an online ordering or reservation link increases customer actions on your profile.
MediumReviews
Encourage more recent reviews
Run a simple review campaign via email or receipts. Recency of reviews matters — 3 new reviews this week outrank 50 reviews from last year.
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Missing from this report

Connect Google Business Profile to complete your audit

Some data can't be fetched from Google's public API. Connecting your GBP account gives us direct access to fill in the gaps:

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Business Description
Your owner-written description
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Primary Category
Exact GBP category you set
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Posts & Activity
Real post count + view stats
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Review Reply Rate
How often you respond to reviews
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Search Keywords
Top 25 queries that found you
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Monthly Reports
Auto comparison sent every month