Free Google Business Profile category finder
Which Google Business Profile category should I choose?
Choose the most specific primary category that describes your main service, then add secondary categories for other services you really offer. Enter your service and city to see which categories the businesses Google ranks there use, plus suggestions for yours.
Track where you rank for each service across your whole area and see which competitors beat you.
See Rank TrackerFree profile auditFrequently asked questions
How important is the primary category?
Very. Google uses it as one of the main relevance signals for which searches you appear in. Pick the category that matches your main service as closely as possible.
How many categories can I add?
One primary category and up to nine additional ones. Only add categories for services you actually provide.
Are these the exact Google Business Profile categories?
The competitor list comes from Google's public place data, which shows each business's main type. It usually matches the primary category but isn't always identical. Check every suggestion in your profile's category box before adding it.
How often should I review my categories?
Whenever you add a service, and every few months, because Google adds new categories over time.